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Biography - Sue Edwards

Sue Edwards bio (PDF)

Sue Edwards is President of Development by Design. She has over 22 years of experience as a corporate coach, management consultant and human resources manager with a number of leading organizations. She’s been a successful entrepreneur since 1996 and previously worked for Mercer Human Resources Consulting, Campbell Soup, Bayer and Imperial Oil.

Over her career, Sue has enhanced organization, team and individual performance through initiatives in organization change, design of human resources processes, and coaching leaders and management teams.

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She is a Corporate Coach U Certified Graduate and has received her Professional Certified Coach (PCC) accreditation from the International Coach Federation (ICF). She is a member of the ICF, the ICF-GTA Chapter, the Hamilton & Area Coaches Association, the Human Resources Professionals Association of Ontario, the Company of Women and the Women’s Ecommerce Association, International. Sue is a graduate of the co-op program in Industrial Psychology at the University of Waterloo and has completed a number of MBA courses at Dalhousie University. She has also achieved her Certified Human Resources Professional (CHRP) designation. Sue is qualified to administer numerous assessments, including: the Myers-Briggs Type Indicator, Thomas International (DISC) Personal Profile, Personal Coaching Styles Inventory and Benchmarks®.

Sue has worked with clients throughout North America within various industries including: technology, manufacturing, consumer-packaged goods, advertising & marketing, education, consulting and other services, including not-for-profit. Some of these organizations include: Avotus, Bayer, Campbell Soup Company, Canadian Cardiovascular Society, Imperial Oil, Ontario Power Generation, McMAster University, Meikle Automation, Novopharm, Pillsbury Canada, Rockwell Automation, Rogers Cablesystems, Shopper’s Drug Mart and the Town of Oakville.

She has particular expertise in coaching leaders moving into new roles and new organizations and has developed a unique process called Clearing the 90-day Hurdle to support this transition. She also specializes in supporting business owners in growing their businesses by establishing innovative alliances. Sue’s clients value her integrity, pragmatism, willingness to challenge and her sense of fun!

Sue is the author of Congratulations, You're Hired! A Coach's Guide to Ensuring a Successful Transition, a book produced exclusively for candidates placed by Lock & Associates, a Canadian-wide recruitment firm. She has been interviewed on CTV’s Canada AM, Canada’s most-watched morning program, and profiled in the National Post and West of the City magazine. She is a featured "Ask the Expert" columnist for the Company of Women and writes a regular column on leadership and career issues for a National recruitment firm. She is currently authoring a self-coaching workbook for public distribution to support individuals moving into new organizations. Sue is an international conference speaker.

Contact Sue Edwards at info@development-by-design.com.


Development by Design offers a diverse team of professionally-trained associate coaches who have particular expertise in working with leaders and professionals transitioning into new roles and new organizations in a broad range of industries. Our associates are located throughout Canada and Internationally. To schedule an appointment to discuss the specific needs for your organization and to ensure an ideal match with the client, we invite you to contact us.

Clearing the 90-Day Hurdle
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An essential workbook for everyone starting a new job
WOW Them in
Your New Job!
(and reduce your Overwhelm)
...It's easier than you'd expect

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